24 Oct, 2011
Utilizing the Modified Broad Match Keyword Type
Posted by: admin In: Internet Marketing
Sometimes, it takes a different type of text to get your message across, notably on search engines. But what if it is not enough to draw in the clicks that you need? Maybe it would help if you had a search function that would locate your term at the soonest and make you more accessible to your prospective clients. In this regard, making use of the modified broad match option for Google AdWords could come in handy.
First, you have to understand the modifier. The plus sign would be the symbol for modified search. To make clear on this, to use this type properly, you just type in a keyword or keyword string with “+” before the keywords you would like to change. Afterwards, the match type you would input in the Adwords interface would be “broad”. Now, for the different match types, here they are:
1) Fully Modified Broad Match Keyword – this would mean a + modifier right before every word in the keyword string. As long as all words in the term appear in the client’s search, they will generate the said ads. For example, your broad match pairing would be for the keyword “racing sports magazine”. When added with a modifier in Google Adwords, it appears as “+racing+sports+magazine”.The keyword the client will use to generate the ad should have all the terms racing sports magazine in it, no matter what the order. Example of valid terms include: fast racing sports magazine, sports magazine for racing, recent magazine about racing sports, etc.
2) Dual Anchor Modified Broad Match Keyword – such a match would have two words that will appear in the complete keyword and leave out one that can be not included in any valid query. Say we apply the match type sports magazine just to those two last words. Thus, the format “racing+sports+magazine” when creating the broad match, with only the word racing not having the plus sign before it. While racing is still in the match type, it does not necessarily have to be included to trigger the ads, unlike the two aforementioned terms. For the example above, it would be monthly sports magazine, sports magazine for bikers, etc.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
