22 Mar, 2012
The Keys To Having An Effective PPC Structure
Posted by: admin In: Internet Marketing
Campaign structure still leaves something to be desired. If you possess correct campaign structure, Google will then give you a quality score that is good. You will also be granted a reward of improved results. So that you may have PPC Structure, remember the following steps:
* Make sure relevancy is improved. Search engines would like to view tightly themed ad groups. This would indicate that the keywords would be related, and in tune with the ad copy plus landing pages. If you have a product such as “tablet computers”, you may want to put all the branded keywords in a unique ad group, in order that you may construct copy keeping to the brands. At this point it would not matter what the number of keywords to monitor, as it is not the exact metric to keep track of. One should put focus on the metrics downstream, and how the structure may be improved from the standpoint of customer experience compared to the size of the ad group.
* Having a better control of the budget. A large reason one is to make a new campaign is for this purpose. As this is a campaign of level control, one has to leverage a new campaign wherein there is a particular budget control item for addressing. You have to know the percentage a keyword dedicated to total spend per campaign. Should a keyword consume a part of the budget and not giving other keywords the chance to be seen, the keyword should acquire a different group.
* Make an alteration on the advanced targeting options. The following main theme behind the new campaigns would be setting advanced targeting options. Such incorporate mobile, geo plus day partying options. Campaigns have to operated separately for focusing on tablet and mobile campaigns , in a different manner from desktop. Also, you may want to set results per region, such as targeting “jogging clothes” for people in sunnier states in the winter. Whatever campaign you put up, take into consideration the factors you could utilize for campaign optimization and how you could utilize them better.
Your campaign structure is to survive its course. While there may be pitfalls, learn from these to pick yourself up again. Take into consideration how the business goals will be impacted with the campaign structure made, and you could find yourself improving.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.