60 Minute Work Day

IBM is hosting a webinar on Tuesday, April 10 at 1.00 pm EDT.

IBM team says, “Join us to learn:

* How consumer behavior is evolving in a world that is increasingly connected

* Why marketers can no longer rely on disconnected multichannel messaging strategies to get audiences to engage

* How to turn these challenges into opportunities by aligning your people, process, and technologies to focus on the connected customer”.

Webinar Details

Organizer: IBM Team

Topic: 5 Critical Steps for the Connected Marketer

Day/Date: Tuesday, April 10

Time: 1.00 pm EDT – Time Zone Converter

Source: Imnewswatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Social media dashboards have become a staple in every community managers bag of tools. Amazingly convenient, they put an end to the rapid-fire tweets from users and instead allowed them to nicely distribute them throughout the day. Sadly, this convenience has come with a counterpart that is slowly killing you…and your social reputation.

After writing your thoughts into the ‘compose message’ box, the next step is to choose a social channel to post to, but many people got the wrong idea on this step! This nice little box listing all your channels has a fault – it has a select “all” option! This has lead to the epidemic of “over-sharing.”

Now, we are seeing not only users falling into this trap, but media outlets and brands alike. Every channel we look at, we are seeing the same exact update! choose a social channel to post to, but many people got the wrong idea on this step! This nice little box listing all your channels has a fault – it has a select “all” option.

To be fair, a small part of the time this is fine and goes unnoticed but for someone who usually has all their social networks up on tabs all day, seeing the same post everywhere from someone  follow makes my hand involuntarily move the mouse to the unlike button.

eMarketer showed in 2011, that 73.6% of US marketers reported that creating original content was one of the biggest challenges they faced – but with the importance of content creation on the rise, we are all hoping this number decreases. Social media is all about buzz, but repeated content tend to wear down followers, making it less likely for them to share or engage with messages.

Source: Socialmediatoday

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Campaign structure still leaves something to be desired. If you possess correct campaign structure, Google will then give you a quality score that is good. You will also be granted a reward of improved results. So that you may have PPC Structure, remember the following steps:

*  Make sure relevancy is improved. Search engines would like to view tightly themed ad groups. This would indicate that the keywords would be related, and in tune with the ad copy plus landing pages. If you have a product such as “tablet computers”, you may want to put all the branded keywords in a unique ad group, in order that you may construct copy keeping to the brands. At this point it would not matter what the number of keywords to monitor, as it is not the exact metric to keep track of. One should put focus on the metrics downstream, and how the structure may be improved from the standpoint of customer experience compared to the size of the ad group.

* Having a better control of the budget. A large reason one is to make a new campaign is for this purpose. As this is a campaign of level control, one has to leverage a new campaign wherein there is a particular budget control item for addressing. You have to know the percentage a keyword dedicated to total spend per campaign. Should a keyword consume a part of the budget and not giving other keywords the chance to be seen, the keyword should acquire a different group.

* Make an alteration on the advanced targeting options. The following main theme behind the new campaigns would be setting advanced targeting options. Such incorporate mobile, geo plus day partying options. Campaigns have to operated separately for focusing on tablet and mobile campaigns , in a different manner from desktop. Also, you may want to set results per region, such as targeting “jogging clothes” for people in sunnier states in the winter. Whatever campaign you put up, take into consideration the factors you could utilize for campaign optimization and how you could utilize them better.

Your  campaign structure is to survive its course. While there may be pitfalls, learn from these to pick yourself up again. Take into consideration how the business goals will be impacted with the campaign structure made, and you could find yourself improving.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

In the past couple of years, there has been a sighting of great upheaval in marketing. As a shift begins to take place from traditional marketing to a mix between ways of marketing from the past 20 or so years.

A field of social media having with it a great array of opinions with regard to its use is blogging. One would be tempted to arrange quotes through social media to refer to blogging. Social media, in fact, would be described by a lot today would make a lot of blogs appear as long form journalism in past times.

Such an observation would explain why the University of Massachusetts and Dartmouth shows within the Inc. 500, blogging has gone down in a significant manner in 2011.

Such data would make one afraid for blogging’s future. What it will perform would make you think the factors that could be incorporated in declining blogging. But before one looks and the reasons, you would have to conclude, that because Facebook as well as Twitter appear to be the only social media outlets to blossom it would appear that resources are being directed more at social media anchors compared to other options.

This is a speculative theory: Social networks like Facebook and Twitter could be regarded as a customer service as well as retentive tool through its conversant personification. It would also be more convenient putting together quick blasts of content than composing stuff. For B2B companies, they are to locate genuine information, something which could not be fully grasped by Facebook and Twitter. When people respond, there is a lack of substance in the comeback. Compared to blogging, there is still detail involved.

In addition, blogging takes genuine investment from the reader. One would note from their daily life that blogging may be hard. People actually would have to read a blog post compared to scanning an update on Facebook or Twitter.

In the long run, the trend is expected to reverse itself, notably in B2B space, as individuals would eventually need more information to buy. There are much more than 140 characters and posts and pages and such. You would need to retain the customer in the long run, and you do that by having a blog to describe in-depth how your product makes a difference in the world.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

It’s been a year since the first Google Panda update, and by now you either get a headache or have adjusted to it. Every SEO has already felt the brunt of this update, and now have been devising of techniques to get around it.

And recently, Google, has rolled out another Panda update, and this has recently been confirmed. There was a data refresh of the Panda algorithm about a week, and there had not been additional signals as well as algorithm changes. This only acted as a data refresh.

There had been reports in the past week or so regarding webmasters that had made comments regarding rankings. A lot had complaints that they lost rankings, but a couple had mentioned sites originally hit by Panda regaining the pre Panda traffic levels. This puts into perspective the refresh of data, wherein Google had made a run of the algorithm and made an update of the sites that have been touched by Panda.

How come this has been listed as 3.2 and not 2? It was because one of the 2.x updates was allegedly an update of minor degree. The minor update may have been the 3.1 update last November. There had been a big gap ranging from this update and the update from November since Google had stated there would be no updates in the holidays.

The first ever updates took place very early last year in February. Then came the Panda Update 2 series, which had taken place over the summer.  Then October onwards the Panda Update 3.x rollouts occured. All in all, there had been a maximum 7 weeks gap in between updates.

It sure does keep SEO practitioners on their toes whenever they practice the profession. Just remember to focus on content when optimizing your sites. Also, strategically put keywords while not making the content look spammy. Finally, pay attention to the images and graphic design, and tag them for key terms. As long as you practice these tasks, a hundred Panda updates could pass you by and you’d still be standing.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

It’s been a year since the first Google Panda update, and by now you either get a headache or have adjusted to it. Every SEO has already felt the brunt of this update, and now have been devising of techniques to get around it.

And recently, Google, has rolled out another Panda update, and this has recently been confirmed. There was a data refresh of the Panda algorithm about a week, and there had not been additional signals as well as algorithm changes. This only acted as a data refresh.

There had been reports in the past week or so regarding webmasters that had made comments regarding rankings. A lot had complaints that they lost rankings, but a couple had mentioned sites originally hit by Panda regaining the pre Panda traffic levels. This puts into perspective the refresh of data, wherein Google had made a run of the algorithm and made an update of the sites that have been touched by Panda.

How come this has been listed as 3.2 and not 2? It was because one of the 2.x updates was allegedly an update of minor degree. The minor update may have been the 3.1 update last November. There had been a big gap ranging from this update and the update from November since Google had stated there would be no updates in the holidays.

The first ever updates took place very early last year in February. Then came the Panda Update 2 series, which had taken place over the summer.  Then October onwards the Panda Update 3.x rollouts occured. All in all, there had been a maximum 7 weeks gap in between updates.

It sure does keep SEO practitioners on their toes whenever they practice the profession. Just remember to focus on content when optimizing your sites. Also, strategically put keywords while not making the content look spammy. Finally, pay attention to the images and graphic design, and tag them for key terms. As long as you practice these tasks, a hundred Panda updates could pass you by and you’d still be standing.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Generally it is seen that every persons has addiction it is not limited upto smoking, liquor, etc. It turns towards social networking. People are as addictive for social networking accounts, especially Twitter. There are some limitations regarding users thoughts will only express in 140 characters.


In this new infographic from the minds at OnlineSchools, they chart the different levels of addiction found in Twitter users. The research results shows that Twitter may be more addictions than the addictions listed above.

To put this further into focus, the infographic cites a 2010 study that challenged college students to go 24 hours without using social networking. While the study was just based around social networking and some of those students may have been exclusively Facebook users, it still stands to reason that Twitter can be counted. After the 24 hours, the students described their experience with horrible words like, “addiction” and “failure.”

At least this addiction is mostly transfer to educated America with the majority of Twitter users coming from those who are still in college or at least have had some college education. Great number of Twitter users is in school, leading to the trending topics, which makes you wonder if you can live on this planet anymore.

Source:
Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

By now, SEO would’ve been explored by a lot of web developers out there. It pays, more than ever, to get people to your website, and having knowledge of the keywords that would direct traffic to your website plays an important part in realizing this. If the content you put out is very credible, other sites too may consider linking up to your site.

That is why you need to build up a budget for SEO. Solutions could come guaranteed, bud should the budget be small, a problem could be encountered. Usually though, the range would just be in the thousands.

Basic SEO would begin with a few steps, and we have listed them down for you:

1) Analysis of keywords –
Analysis would be the initial thing you would need to undertake. Through this method, you go on to create your marketing campaign. Should you be selling bags, for one, you may think that you would like to rank for bags. But also remember that there are billions of other pages that compete for that term. The site’s likelihood appearing on that page would be unlikely, so you would need to be very specific with what you use. In that manner, you could get a high listing in Google or any other search engine. So you would need to use terms like “utility bags”, “sports bags”, etc.

For such suggestions, a keyword tool can come in very handy. And a tool such KeywordSpy could give you suggestions in two ways. First is through the Research module, wherein you do a traditional search of a keyword, and look through the Related and Similar results, showing in those respective tabs.

The second and more advanced option would be via KeywordSpy’s Tracking module. Through this method, you enter in a batch of keywords, and once the system scans it for you, along with the domains ranking for the keyword, they also suggested keywords which come from those competing domains that are not in your list which you could use.

2) The following step would on page optimizing-
Online optimization would involve placing the keywords in the text in a natural manner. The keywords should come up at least once for each of the paragraphs in the text, while the text would still maintain a solid and coherent thought. As much as possible, you would need to make it appear as natural as you can. The search engines know a stuffer of keywords when they see, and could cause the site to be banned.

3) Finally, there is offpage optimization-
This is the core of SEO, which would involve techniques such as link building. Having to be listed high in search engines would be majorly in light of the number and the quality of the inbound links that link to your site. With more sites linking to you, you are able to get a large amount of credibility for yourself. And this continues on. With your competition coming up with many links, you would have to come up with as much links to keep up with the competition.

Basic as these SEO procedures may be, they could help immensely in the ranking of your website for critical websites. So you should incorporate critical consideration for such an endeavor.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

16 Mar, 2012

In 2011 Bad Ads Were Removed

Posted by: admin In: Internet Marketing

Google claims so-called “bad show” displayed on the same network, and with the combination of new technologies, improved methods to stop deceptive services offered.

Improvements in monitoring for sensitive keywords advanced scanning methods and faster response to all advertising featured helped lead to the significant increase for bad ads removal.

“In 2011, advertisers presents billions of Google ads and such, we disabled more than 130 million ads. And our systems continue to improve – in fact, we have reduced the percentage of bad ads in 2011. “We are also catching the vast majority of these fiddle ads before display on Google or on any of our partner networks.”

Further it is also added that Google is trying to stop displaying deceptive ads through improved ways. In the view of the importance to ensure the systems are credible for its future success.

It is also added that, be alert will be safe for us because hackers will always try to find new ways to abuse our systems. Given the number of Google searches and the number of legitimate companies that rely on this system to reach users, it works to eliminate the bad advertisements should be in accuracy and at scale.

Improved Google advertising system contributes 96% for 2011 Google revenue. It is beneficial with illegal Olympic ticket reseller ads and mortgage fiddle ads within the past year.

On the fair trading office request Google has shown the 100,000 ads approx had removed on the UK site.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

The world is what you make of it, Google Earthers, and now you can take it with you.

With the launch of Google Earth for Android and iOS 6.2 announced today, Google has integrated into custom maps update version of the mobile platform. Google Earth File also known with the name of KML file which you can find anytime.  You need to click the link, which will now prompt the Google Earth application to open and load the custom map. Google’s Lat Long blog clears that, with the latest update, users will have access to the entire Google Earth Gallery in the mobile application.

There was an earthquake earlier today in Japan, disasterphiles and lovers of tectonic may be interested in the geological survey was created in the USA. If you are in the United States, with the interest in touring various capital & buildings around the world.

Also you can track US all active flights in a real time map on flightwise.com

Android users will have is that can share photos from the current Google Earth view via Google+ circles and Gmail contacts.

Update for Google Earth is available for Google battlefield (formerly Android market) and now it is going to hit the virtual shelves of the iTunes Application Store soon.

Source: Webpronews

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.