It is a given that most companies have found a following on social networks like Facebook and Twitter. B2C companies have expanded their marketing reach on embracing social media strategies to capture their target audience niche.
Social networks are for customers, but each and every social spot is not for every company. B2B companies will not be able to obtain leads and improve customer acquisition by FB fanpage or thinking like a publisher using Twitter. Although social networks to promote the awareness, like approach is very casual a B2B company. B2B it is not possible to measure the effectiveness of social accounts by simply leads to the presence of Facebook or Twitter.
It is reported that there is the highest visitors on LinkedIn to lead conversion rate at 2.74%. Over 5,000 businesses for the study, and shows that LinkedIn conversion rate is actually 3 times more than both Facebook (.77%) and Twitter (.69%). It is also interesting that LinkedIn’s conversion rate beat social media as a channel overall. This means that the traffic that came with the websites of companies via social media as a result of a simple. Compare conversion rate 98% of LinkedIn 2.74%. These are strange figures considering that most businesses use Facebook’s advertising platform.
Source: Socialmediatoday
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
