60 Minute Work Day

18 Apr, 2012

Facebook Ads Cost Increasing

Posted by: admin In: Internet Marketing

TBG Digital, who is one of the biggest spenders on Facebook advertising, recently released their first quarterly Global Facebook Advertising Report of 2012. The report, which is based on 12 months of data for 235 clients in 190 countries, analyzed 372 billion ad impressions to determine how the Facebook advertising landscape is changing. To ensure accuracy, The University of Cambridge Pyschometrics Centre has independently verified TBG Digital’s methodology and findings.

According to the report, during the past year the Cost per Thousand Impressions (CPM) on Facebook has increased by 41%. This number, which indicates how much money Facebook earns each time an ad is displayed, has grown by 15% over the last quarter alone.

In addition to the rapid increase in CPM, the Cost per Click (CPC) has increased by an incredible 23% since last quarter. The substantial increase, which is most likely directly tied to an unbalanced supply and demand, shows that Facebook advertising is gaining in popularity. However, Facebook ads have experienced a substantial decrease in Click Through Rate (CTR), which indicates Facebook’s users now find the ads less engaging than before. Since Q4 of 2012, CTR has decreased by an average of 6% across Facebook’s top five markets and by 8% in the US market alone. While the quality of an ad and several other factors often impact CTR, this decrease is most likely a result of Facebook increasing the number of ads displayed on a page.

The CEO of TBG Digital,  the following of the report is below:

“The recent Facebook Advertising Report unearthed some compelling trends as it relates to how brands are using the site to engage customers. One amazing finding is that Facebook has seen an increase in pricing at the same time when it has also grown the number of ads per page, sometimes up to seven, which you would naturally expect to actually deflate prices.”

Although Facebook’s exponential user growth rate appears to finally be losing some momentum, the social network is now attracting new advertisers at a rapid pace that is driving advertising rates higher. With Facebook’s number one monetization method commanding higher premiums as they near the IPO, investors are sure to be pleased.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

17 Apr, 2012

Customer Need Excellent Service

Posted by: admin In: Internet Marketing

Now-a-days many youthful experts are looking for the fast money or the fastest direction to make it.  It’s as though the concept our seniors eventually left for us on client service has washed out from our interest.  In a world where most people are worried with number one, it is easy to see that those who put their usage first, will absolutely exceed in the future.

Some specific points are here which makes you clear that how to take care of your customers-

1. The irregular phone call to thank the customer for working with you cannot be overstated.

2. Take the time to write greeting cards or deliver a small house warming present to your customer monthly after ending.

3. Wish everyone as a Happy Holiday Season and in person trip to their door to present a holiday card can go a long way. This shows your more care towards customer.

4. Go out of your way to make sure that your customer knows that you comprise their best attention by sitting in on inspections and providing prompt follow ups.

5. Use your center of influence to let people know that you are in the business and get referrals.

6. Be a professional and get enthusiastic.  Individuals select individuals they want to be around according to how good and fun they are to be in the organization of.  Individuals select to perform with individuals they like!

Source: Socialmediatoday

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

13 Apr, 2012

Shortcomings In Doing PPC Research

Posted by: admin In: Internet Marketing

The obvious is seen mostly when inspecting data from AdWords. Information overload would be something great to contend with. The thing you need to remember between a part of the PPC metrics, create a decision and decide that rue you did not seek any further.

Think of this when mapping out PPC campaigns and figure out how you could steer clear of them.

a. Data Mining –

Large data would be a great topic nowadays, as the available datasets show much potential that we had not analyze relationships and the like. However, together with this has come a situation, which is data mining. The temptation is high to claim that we have a lot of data. However, one must realize that you could not begin with the data and locate relationships in the process.  One could not begin with the data and seek out a relationship from there. You would need to begin with the theory and utilize the data for attempting to refute it. Should it not be refuted, the theory would be more apparent another day. In order to repair the problem, one should start from the hypothesis then proceed to get the data from Adwords.

b. Placing an average on averages-

This is a common practice. When Adwords  give metrics that are calculated, you won’t be able to add up or average the values without having to account for weighting.

Unless you would have knowledge on the standard deviation and the skew, the average ad position would not express enough for any judgments. You would need to fix this through ensuring that stats that are obviously just keyword appropriate would just be seen at keyword level.

c. Sorting Using the CPA-

When you appear identifying the worst performing ad groups or keywords, it may be easy for sorting CPA from high to low and take out performers not doing well. This would be a common occurrence from new Adwords users or those short on the time. Should you be sorting via CPA, you take out keywords not having the conversions. You should sort using cost and locate high cost or high CPA keywords and find the problems in that manner. You should not let non-converting keywords go on with no attention.

d. Utilizing impression share for Campaigns that are Broad Match-

Impression share would have no meaning if you are not aware of the search queries you would be advertising to. Since you could not locate the impression share at the level of search query, you will have to ensure that the campaign targets search queries needed.

e. Having Much Conversion Types-

Should you be tracking many types of conversion, you have to keep in mind that they would not all be worth the same value. Adwords would fail in the presenting of the various conversion types in a different manner. When Google claimed ability of putting apart conversion type together with click data, they deemed that advertisers were confued by the scheme, where in fact they weren’t. You need not optimize the campaign for CPA should each conversion type be of a various amount. You just need to select one primary conversion type for optimizing toward or utilize the API to get data in a meaningful manner and take these apart.

f. Deciding ahead of time-

Just the utilization of a single date range for decisions is a delicate task: you may have little data, or just mask changes that are recent. However, there would be another angle to this, which would be campaign managers creating small amounts of data. This usually happens before launching ads. If deciding between ads having 100 impressions each, you have no full knowledge of that with the more ideal CTR, no matter the premonition. So you have to wait and see.

g. Taking away first page bid estimates-

This is delicate and usually carried out by those experienced. One could be quick to dismiss estimates on the first page, regarding them as keywords that hazve average positions in the banner. But this isn’t its fault but of the understanding of average position which depends on impressions and not searches. Since you would not have impression share at keyword level, you would not know if the keyword on the first page would be reasonable at a time or not. The first page bid estimate is the best guess.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

11 Apr, 2012

2012 Social Media Marketing Report

Posted by: admin In: Internet Marketing

Latest release of Social Media Marketing Report which is the 4th annual Report about Social Media Marketing.  Report is based on more than 3,800 responses from marketers across different markets. Some points focus from the report sets out to uncover the “who, what, where, when and why” of social media marketing.

• Major benefits of social media marketing are increased exposure and increased traffic, according to 85% and 69% of the respondents, respectively.

• 55% of respondents point out improved search rankings as a benefit of social media marketing. In 2011, 62% viewed social media marketing as a means to improve search rankings, but it decreases now.

• Gaining market insight through social media made its way into the top 3. The study found that B2B companies 68% were considerably more likely than B2C 59% to use social media for insight-gathering.

• Transforming fans/followers into devoted ones does not happen instantaneously. This may not come as any surprise; but it is supportive to the report, indicates that the time spent is important. 60% of those investing at least 6 hrs. in a week beneficial in using public as a foundation to obtain devoted customers, in comparison to just 46% of those investing 5 hrs or less weekly.

These are some points of the many interesting findings.

Source: Multilingual-search

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

10 Apr, 2012

New Features for Microsoft AdCenter

Posted by: admin In: Internet Marketing

Microsoft has recently put new additions in their update for the January 2012 adCenter release.

Three major additions were mentioned:

· AdCenter has made an increase to the ad description length at one additional character from 70 to 71. This was done to aid in import issues from other products which are advertising.

· There would a fast campaign budget overview widget for you to claim the budgets at once.

· AdCenter has also put in more mobile ad targeting to have you do it on mobile OS including iOS, Android, Blackberry and Windows.

With the new features in AdCenter, you should seriously begin to ramp up your campaign efforts in Bing, it being the toughest competitor for Google. While most individuals would opt to concentrate on Google for their SEM efforts, they forget the fact that Bing has its loyal search base as well, considerably growing after the decline of Yahoo.

To add to it, advertising both on Google and Bing would be hitting two birds with one stone. (Include Yahoo in the mix and that would make it three birds.) You should allocate your budget in such a way that all search engines are catered in accordance with your goals. And make sure you have a keyword tool that could offer you data for all search engines. We recommend KeywordSpy’s Tracking  feature, which monitors the performance of keywords among Google, Bing and Yahoo, and gives you the domains performing well for those keywords, the ad-keyword combinations they use and the metrics that are pertinent to your research.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

06 Apr, 2012

Link Marketing Campaign – New Ideas

Posted by: admin In: Internet Marketing

To implement for link marketing campaign can be challenging.

It can be a challenge at times to come up with new ideas for link marketing campaigns. Some strategies to get you started-

Step Away From the Computer:

Some people find their best ideas by stepping away from the computer. Go for a walk, to the mall, or drive around with link marketing on your mind.

Look for strategies that could be modified, and converted into a link development campaign. The inspiration is all around you.

For Instance, in malls some pretzel chains frequently gives out free samples to customers walking by. You can do something similar to grow your back links and social media presence.

While your specific product may not be well suited to small samples, you can give away other things such as funny bumper stickers. If they’re funny enough some customers will even pay the shipping.

You’ll need to promote it. Here’s a trick to test things out, and increase your social media presence at the same time: offer free shipping on the bumper stickers to the first “x” number of people who promote it in social media.

Just only need to promote it, with some tricks to test things out & increase social media presence at the same time. Offer free shipping on the bumper stickers to the first “x” number of people who promote it in social media.

Mix and Match:

Other option is to take two good ideas and combine them. The only limit is your imagination.

A simple example of this is integrating public data into a mapping service like Google Maps. The trick is finding data that people will find very useful, funny, or something they will naturally share with others.

This is also a good way to adapt a successful idea from an unrelated industry. Simply combine it with a great idea from your niche.

Strategy can be choosing anyone; the only thing is to keep in mind is for promoting it.

These are some points to develop a new link marketing campaign. It’s important to keep an open mind, and always be on the lookout for new ideas.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

04 Apr, 2012

Retargeting Saves Money

Posted by: admin In: Internet Marketing

By now, most of us have seen those ads that follow you around the Internet offering you the exact same product you searched for, browsed, or maybe added to a shopping cart. Depending on the websites you visit, you may even get an email with a product you were interested in along with suggestions of other products that might interest you. Remarketing world welcomes you-

The cold, hard facts on retargeting:

* Much of your advertising spend is wasted on visitors that will never get another chance to convert.
* Customers are less likely to convert in highly competitive markets and verticals.
* Many businesses don’t leverage all of their analytics to understand repeat visitors and repeat customers.

Although many tactics of ad retargeting can be regarded as creepy or annoying to visitors if not properly frequency-capped, the results of retargeting can be overwhelmingly effective. So how can you turn ineffective ad campaigns into retargeted success?
Filter Out Bad Prospects That Will Never Convert:

There is no point wasting additional retargeting efforts on visitors to paid search or display advertising that will never convert. Consider the initial engagement of users to your site through advertising channels. Did they:

* Bounce immediately?
* Browse around a few pages?
* Actually add products to your cart?
* Make it halfway through the conversion funnel?

All of these criteria can help you gauge the quality of your campaign visitors.

Retarget Known Repeat Visitors & Customers via Email:

Leverage all that you know about your customers from web analytics solutions, offline databases, CRM systems, Facebook open-graph, and opt-in lists. Make a trial to-

* Offer helpful instructions on how to decide on a purchase.
* Offer alternatives for the products they were researching.
* Offer helpful reviews from other customers.
* Incentivize a purchase through a personally tailored promotion or coupon.

Constantly Update Your Retargeting Creative:

Whether it’s via email or display, make sure you keep your retargeting creative from getting stale. Retargeting is only effective if you can serve up substantially different calls to action and figure out which of the 4 P’s visitors were not confident about: place, product, promotion, or price.

Don’t Forget About On-site Retargeting:

Some of the best retail websites are able to effectively leverage data about their visitors for retargeting on their own site in subsequent visits. One of the easiest ways to do this is to connect visitor behavior with customer behavior.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

03 Apr, 2012

Improved Facebook Search Engine

Posted by: admin In: Internet Marketing

It is reported that Google engineer a leading team of Facebook engineers dedicated in creating Facebook search engine which is more updated, improved enables users to find shared articles or videos very easily.

This is not your Facebook efforts is a type of traditional search engine such as Google or Bing website, which includes information and displays for all thousands of characters and ranking. Rather, it seems that this is more of a better search results within the walls of Facebook social network to large data-relations, locations, taste, signatures, pictures, etc. Besides, Facebook just doesn’t have the engineers on the payroll to create a full-on Google competitor.

In February month, Facebook searches numbered 336 million, trailing all of the “big five” search engines (Google, Bing, Yahoo, Ask, AOL), while sites like eBay, Craigslist, and Amazon saw more search queries than Facebook, according to comScore data, in spite of Facebook having more than 800 million users. Currently Facebook search enables you to filter searches by people, pages, places, groups, apps, events, music, web results, posts by friends, public posts.

Bing makes Facebook the web search results provider. Since 2010, Bing has personalized its search results by incorporating Facebook Like data into Bing’s algorithm.

Source:
Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

02 Apr, 2012

Facebook Small Test New Self-Service

Posted by: admin In: Internet Marketing

To improve Ads self-service market Facebook is running a small test.

It is reported that self service advertisers need more guidance for optimizing campaigns based on the marketing goals. For instance, some advertisers may want to get more app installs while others may be more interested in likes. That’s the main reason of testing new apps in the self service ads creation tool.

According to the Menlo Park, CA based digital giant, there are some features given as below:

Flexible Targeting Options: Advertisers will be able to recruit specific interests and major category of targeting in the same campaign. In the current Marketplace Ads iteration, brands must choose between the two options.

Goals-Driven Ads Automation: Marketers will be able to specify key campaign aims like application installs or gaining likes/fans. The system will optimize their ads based on these goals.

A Simpler Interface: Major aim is to set up ad campaigns easily & to achieve specific market aims on Facebook.

Source:
Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

30 Mar, 2012

Upcoming Weekly Webinars

Posted by: admin In: Internet Marketing

This week Hubspot kicks of a four parts Facebook for Business series if you are interested, although the webinars are spread out over four months as well. I will be sure to post them as the webinars become available. You also still have plenty of time to register for the upcoming BlueGlass LA 2012 Conference April 23rd and 24th.

State of the Social Media Marketing Industry:

April 4th, 1 pm est
Presenter: Hubspot
Cost: Free
Description: Are you looking for the latest social media marketing trends? Wondering what tools businesses are focusing on, how much time they’re investing, the benefits of their efforts, the questions marketers most want answered, and their plans for the future?

How to Master LinkedIn to Generate Leads for Your Business
:

April 5th, 12 am est
Presenter: SEMPO
Cost: Free for SEMPO members, $15 for non members
Description: According to a HubSpot study, LinkedIn has a 277% higher visitor-to-lead conversion rate than both Twitter and Facebook. To help you take advantage of this business-focused social network, this webinar will dive into expert tips to help you use LinkedIn’s company page feature to generate leads for your business.

Upcoming Industry Conferences:

Next week! Ad:tech San Francisco 2012
April 3rd-4th
San Francisco, CA

BlueGlass LA 2012

April 23rd, 24th
Los Angeles, CA

Affiliate Summit Central:

May 15th – 16th
Houston, TX

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.